Meet Mr Average


Our mission is to fuel the "outsiders" and that's not just those people rowing the Atlantic or skiing across the Arctic. It's people who inspire others to get out of their comfort zone to where the magic happens. Self-titled Average Geoff is one such person. Discover what motivates Geoff to motivate others via his rapidly growing social profile.

I've been asked on several occasions if I’ve always been fit and crazy (I think in my case the two go hand in hand). The honest answer is no!

I was not a very active child or teenager. I’ve messed about with fitness for most of my adult life but never really focused on anything until about 6 years ago. Like many others, I had a realisation that despite lifting some barbells and drinking protein shakes I was far from being fit. I couldn’t run a 5k, I would be nearly dying after any sort of sprint and my ability to move my own bodyweight was nearly non-existent!

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I decided I wanted something different. I wanted functional strength, to be a role model for my son....and to look good with my T-shirt off. Finding the balance of family life, fitness and full-time shift work hasn’t been easy. After 6 years of successes and a lot of lessons, here I am.

I’m proud of the progress I’ve made and what I’ve accomplished and my social media presence is my way of motivating and inspiring others to find their balance. So get up, get out and get it done.