A once hallowed ground, free from marketing skulduggery, the meat aisle at your local supermarket is now laden with choices, set to bamboozle and potentially mislead. This means that it is more difficult than ever to decipher the "fake farms" from the real ones and make the best choice for you and your family. Thankfully, our latest recruit, Laura Talbot is here to help.
Go Local! One of the many things we are passionate about at Fori HQ is sourcing locally. Buying directly from a local farm shop, butchers or farmers market comes with a higher guarantee of a short supply chain. It can also mean higher British welfare standards, not only this, but it can help to keep the cost down, by cutting out the middleman. In these uncertain times, it’s more important than ever to help support local businesses and keep British agriculture thriving.
Local may not always mean local
Don’t be afraid to challenge where you shop and ask where the meat comes from. Whilst we like to trust our small butchers it’s important that you still ask the question. What we perceive to be local may be different to the reality. We've been duped before, buying meat from a local Welsh butcher, only to discover the heard lives in Aberdeen! An absolute travesty, given the Welsh heritage for producing some of the UK's finest cattle and sheep.
THE CHEEK OF IT
Some of the tastiest cuts of meat are also the cheapest and we’re seeing them make a comeback. Next time you’re in the kitchen cooking up a storm give slow cooked beef cheek a try, it won’t disappoint.
Buying from a farm shop isn’t always the most practical solution, in which case it’s important to know your labels. Keep tuned for our next journal post from Laura, in which she takes a closer look at the labels adorning the meat on the supermarket shelves...